IZADORA
She is a creative pragmatist and a material innovation nerd. She founded Aibryd to build a dialogue between science and fashion in a simple and realizable way and to offer a new approach to fashion creation for a positive future.
What do you do?
Aibryd is a clothing brand merging nature, technology, and design to rethink how clothes are made.
We believe that what influences design today are our lifestyles, shifts in trends, and new materials. Design changes through the application of these new materials and their function.
Design is planning, it’s intervening, it’s changing things. How the garment is made, how the garment is worn, how the garment affects you, and how the garment affects the planet.
We want to build a more positive future for dressing by creating clothing in a thoughtful, innovative way, challenging the norms of the industry.
Can you explain what's your project about?
Aibryd combines quality, performance, and material innovation with feminine aesthetics for the adventures of our every day. It is functional beauty; a contemporary wardrobe for a ‘conscious explorer’.
The aim of our project is to balance the dualities of commerce and environmentalism to find collaborative solutions between science and design.
What do you envision for the future of your brand?
At Aibryd, we want to become not a fashion brand, but a platform where different host designers collaborate with material innovators to introduce new solutions with a positive environmental impact.
By focusing on transdisciplinary collaborations, we aim to create capsule collections that meet the needs of consumers and simultaneously introduce the newest sustainable innovative materials to the fashion market. In doing so, Aibryd becomes a translator, a connector and a mediator between the disciplines.
What do you want people to understand from your project?
Fashion and textile industry’s sustainability issues are not black and white. There is no one simple solution that will quickly fix all problems. But we believe that if we build a dialogue between scientific research and creative design, we can address problems and find common solutions that will meet the needs of consumers and the industry alike.
By partnering with not only material science start-ups but also different individuals from diverse industries with disparate skills, we aim to balance the contradictions of the fashion industry.
This collaboration, knowledge, and resource sharing, foster collective problem-solving and cultivates sustainable fashion solutions, triggering vital shifts in the industry. And this makes sustainable transformation happen faster.
Why did you decide to work with Dimpora membranes?
Clothing doesn’t just affect our bodies - it affects the environment we live in.
Every garment has hidden layers, at first invisible, that only become apparent later. dimpora is solving one of the most crucial issues in the water-proof textile space, the dangerous chemicals that can't be seen, but leave a big mark on our health and the health of the planet.
Because people at dimpora believe in the preservation and conservation of nature while enabling innovation in quality and performance, and because they continue to innovate, they are the perfect collaborator for Aibryd. I believe that this collaboration will bring great things!
